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Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the expense of the other. At ClickThrough Marketing we provide an integrated digital marketing approach. Working with large-scale e-commerce sites, we have learnt the importance of combining PPC and SEO activities to gain greater client and market insight as well as streamline our own internal activities. Here, we look at four ways in which PPC and SEO can work together to deliver better results across the board. 1. Finding SEO opportunities with PPC data There are many ways in which PPC can support SEO and digital marketers should explore ways to integrate paid search into their SEO strategy. We recommend the following:   Sharing keyword data ...

"Why is my SEO not working" Reason #6: Your site is too slow Did you hear the news? Google finally did it! Site speed is now officially used as a ranking signal. Both on desktop and mobile devices. Here's the official message: "People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches" This change was only to be expected. You can't just focus on your content or links anymore. This ship has sailed. Your site speed will now be evaluated when ranking your pages. Google's been heavily focusing on UX for the past 2 years. - Dwell time - Bounce rate - Avg. time on page They're all counted when ranking your content. Nobody likes browsing through slow si...