How to create SEO strategy for e-commerce websites
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the expense of the other. At ClickThrough Marketing we provide an integrated digital marketing approach. Working with large-scale e-commerce sites, we have learnt the importance of combining PPC and SEO activities to gain greater client and market insight as well as streamline our own internal activities. Here, we look at four ways in which PPC and SEO can work together to deliver better results across the board. 1. Finding SEO opportunities with PPC data There are many ways in which PPC can support SEO and digital marketers should explore ways to integrate paid search into their SEO strategy. We recommend the following: Sharing keyword data ...